Glossary

Any external solution for managing affiliate activity.

An account registered with an external services provider such as a domain seller or a hosting company.

A grouping of contacts that are not supposed to receive campaign emails for various reasons. There is only one blacklist per workspace.

The designated sequence of where and based on what factors campaign traffic is sent.

An event that occurs when a contact receives a campaign email and reports this email as spam.

A target recepient of campaign emails.

An arbitrary grouping of contacts.

A collection of one or more sections of Eversend that fulfil a similar role. For example, the ‘Traffic’ module allows for configuring campaigns, pages and affiliate networks.

Any type of a server entity managed via Eversend (e.g., a contact, a blacklist or a landing page).

An event where a contact receives an email and chooses to unsubscribe themselves from the mailing list.

An event that occurs when an email fails to reach its intended contact.

A resource containing a PHP project/HTML page to be used as lander/pre-lander/white page.

A virtual persona on whose behalf campaign emails are sent.

An arbitrary set of filters applied to contacts. Segments are targeted by email campaigns.

A grouping of contacts that are not supposed to receive campaign emails for various reasons. Suppression lists are functionally identical to blacklists.

A resource that contains one or more custom URL parameters to be used in forming a campaign link for a specific traffic source.